Candy Shop Simulator

Candy Shop Simulator is developed by Games Incubator and published jointly by Games Incubator and PlayWay S.A. The game was released on September 9, 2025. As far as platform availability goes, it is currently confirmed for Windows PC only, and there have not been announcements of console or mobile versions at launch.

In Candy Shop Simulator, players take on the role of running their own candy shop. The gameplay involves designing and decorating your store, crafting sweets, pastries, and chocolates, managing sales, balancing recipes and inventory, and expanding the business over time. There are mechanics tied to customer satisfaction, shop upgrades, and unlocking new recipes, offering both creative expression and strategic management as players grow their store.

There is no direct prequel to Candy Shop Simulator, but there was an earlier prologue version titled Sweet Start, which served as a free introduction to the game. This allowed players to try out core mechanics and give feedback ahead of the main release. The prologue helped establish interest while setting expectations for the more complete and detailed systems included in the final game.

Promotion for Candy Shop Simulator focused on trailers, community updates, and the release of the Sweet Start prologue to build word of mouth. The developers also leaned on social media channels, Steam updates, and genre-specific communities that enjoy cozy and creative management games. Reception so far has been mostly positive, with players praising the charm, atmosphere, and customization options. Some critiques mention areas that could benefit from refinement, such as certain mechanics and interface polish, but overall the game has been welcomed as an enjoyable and engaging shop management experience.