Avanti West Coast Adds Staffordshire-Brewed First Class IPA To Menu

Avanti West Coast has added a Staffordshire-brewed beer to its First Class menu as part of a new partnership with Titanic Brewery.

The intercity train operator has worked with the Stoke-on-Trent brewery to introduce an India Pale Ale to its complimentary onboard food and drink range for First Class passengers.

The beer, drawn from Titanic Brewery’s flagship range, has been given the exclusive name First Class IPA for Avanti West Coast services. It is being served in a specially branded can, complete with a train incorporated into the label design.

Titanic Brewery describes the drink as “a full-flavoured refreshing session IPA”.

Avanti West Coast said the collaboration forms part of its wider aim to work with small and medium-sized businesses based along its route. The IPA is brewed less than five miles from Stoke-on-Trent and supports 50 jobs in the region.

The launch builds on previous work between Avanti West Coast and Titanic Brewery through the operator’s Guest Ale feature, which showcases beers from different locations along the West Coast route.

In June 2025, Titanic Brewery’s Centenary Anniversary Ale was served onboard Avanti West Coast trains for a limited period, marking 100 years since Stoke-on-Trent became a city.

Rob Taylor, Food and Beverage Development Manager at Avanti West Coast, said:

“We’re delighted to be working with Titanic Brewery to serve a local beer as part of our First Class menu. This collaboration supports our efforts to champion SMEs across our route and complements other exclusive produce onboard. Titanic Brewery’s beers have been popular with our customers, so it’s great to welcome a new brew which can be sipped while whizzing along the west coast at 125mph.”

Keith Bott MBE, Director at Titanic Brewery, said:

“We are absolutely thrilled to have our First Class IPA onboard Avanti’s trains. Enjoying a beer as the countryside flashes past is incredibly exciting. We have been brewing beer, using only the finest ingredients, in Stoke-on-Trent for 40 years. Now for our beer to be available aboard the very trains that run through our city is wonderful. It’s been especially rewarding to hear directly from passengers who’ve enjoyed one of our beers as part of their journey home — those moments really bring home the value of partnerships like this.”

Image: Avanti West Coast